What if TV viewers could interact with prime-time commercials from any second screen – in real time ?
According to Nielsen, eMarketer, MTM and others at least 75% of Prime Time viewers multitask with a second screen, yet agencies can't reach a meaningful share of these screens!
The idea of making TV spots actionable from viewers' handheld devices is about to turn 20 years old.
However existing solutions to date leave a lot to be desired. Eligibility filters of walled gardens, special hardware and/or software reduce reach drastically and the speed at which they associate digital inventories is not what you would call "real time". Most important, in most cases there are big privacy questions lingering threatening brands reputation since most services rely on devices, apps and even internet portals ability to hear and/or see what's on your TV from your connected devices.
TMT LAB's Spot Direct™ is a patent pending technology that offers a completely different perspective allowing brands to precisely trigger online campaigns on virtually any screen the very moment they appear on a top prime time show, and without privacy compromises of any kind.
Why should agencies/brands care?
Tests have shown that a perfect synchronization can help digital campaigns boost digital engagement by up to 10 times without increasing total TV + Digital budgets nor sacrificing reach. Spot Direct™ offers a new level of performance.
Why should broadcasters care?
We can help you monetize assets you may not even know you have unleashing incremental value to your clients! We believe offering Spot Direct™ will be table stakes when selling top prime time inventory.
Spot Direct™ makes TV spots clickable from any second screen – in real time.
2x Entrepreneur (Justlanded.com, Textalive Media Technologies). Former Strategy Lead for Bell Canada's $6B IPTV Deployment (now Fibe TV). Most recently the TELUS lead on the creation of a Canada-wide mobile payments standard (Suretap). Engineer, MEng (Colorado), MBA (York).
Entrepreneur. C-Level consultant on strategy and organization working with Private & Government clients including subsidiaries of Microsoft, Verizon, AES Energy, ENI-Spa, and Inter-American Development Bank. Former Board Member of Amnesty International. Engineer, CMC, MPA (Columbia).
18+ years providing execution leadership in software implementations. Specialist in Project/Program Management, Product Design, IT/IS Strategy, Global Delivery Operations, and Outsourcing. Engineer (Manchester Metropolitan UK).